identity for the young blood family

Facing Stinky

Based upon the brand’s expressive name, we designed a bold character, which combines both the “technological” and “fun” aspects of the product.


On a first level, the geometric treatment of the “S” initial echoes the technological aspect of the brand.


Stinky’s fun side on the other hand is brought to life into the face of the wide-eyed “S” character.

Stinky Everywhere

The logo’s modular character allowed us to communicate another key aspect of the product – it is meant for the city as well as outside of it.