identity in space
Transforming the diverse elements of Gemseek’s identity into ambient graphics coexisting together in the company’s office space was our goal for this project.
We used an essential angle from the logo in order to increase the visual impact, followed by taking different fragments of the logotype thus coming up with half of the wall graphics.
The other half came from the linear icons, another part of Gemseek’s identity. For the glass surfaces we played with the company’s basic gem shape and the effects of transparency and opacity.