Sofia Breathes

living identity

Street Culture

Sofia Breathes clears the city’s streets from traffic in favor of cultural events. Our goal was to reflect the free spirit and liveliness of the event in its identity.

Type of Street

The concept derives from the name “Sofia” which in this case carries the context of the city’s streets, being represented pictographically and reflected in a typeface.

Inhale Exhale

Following the breathing process of expansion and contraction we created a complementary typeface from the initial one to complete the identity.