Sofia Breathes clears the city’s streets from traffic in favor of cultural events. Our goal was to reflect the free spirit and liveliness of the event in its identity.
Type of Street
The concept derives from the name “Sofia” which in this case carries the context of the city’s streets, being represented pictographically and reflected in a typeface.
Following the breathing process of expansion and contraction we created a complementary typeface from the initial one to complete the identity.